Exhibit experiences should be visceral, intelligent and, above all, unforgettable

Our Approach to Design

At Blue Rhino Design, we create interactive exhibits and spaces that communicate through experience. We design to encourage conversations. We make the complex accessible by building the visitor into the exhibit. We believe that:

Inclusive design must take into account the visitor’s capabilities – eyesight, motor abilities, literacy levels and language are paramount. But there is more to consider. A visitor’s personality, mood, and learning style and cultural expectations all play a role. Good exhibit design starts with understanding the needs of all types of visitors and developing multiple entry points into exhibit experiences. To achieve this, visitors must be involved in the whole lifecycle of exhibit development.
Modern technology can help tell the exhibit story. But technology – such as self-guided audio tours – can be isolating. Good exhibit design facilitates story telling using a variety of media to engage the visitor in ways to encourage social interaction.
Today people expect to be able to share experiences through social media platforms like Facebook, Pinterest, and Twitter. To meet that expectation, it is essential to integrate sharing into the visitor experience, especially where the visitor co-creates content. This also serves to expand the institution’s reach from a single gallery to a world-wide theatre.
A well designed exhibit touches people at a primal level, eliciting delight, fear, wonder, or surprise. But an exhibit must put the experience in context – social, economic, historical, or cultural. Successfully combined, the emotional and contextual dimensions of an exhibit give the visitor a deeper understanding – perhaps even a revelation.
Visitors now have access to a wide range of technologies from widescreen HD TVs and immersive video games to augmented reality and 3D movies. But a well-designed exhibit can provide something technology cannot – for instance, a first hand-experience with a whale skeleton, a famous sculpture, a rare cultural artifact or even a glimpse into the future. Also, an exhibit can provide one-on-one interpretation and answers to visitors’ questions, through skilled knowledgeable hosts.
Recent trends in globalization have produced an unprecedented mixing of people and cultures. Museums, galleries and other public spaces can no longer assume that their visitors share a common background. Exhibits should be spaces where people of widely different backgrounds are brought together to share a common experience. Through that common experience, new meaning and understanding are created.